I wish I’d thought of it

Check out this genius idea: When I first saw it, I didn’t know what to say. I’d love to see the results, and I’d love to see a scientific study of this.

From the printer’s perspective: Digital printing is now approaching offset quality in a lot of ways. Book printing is especially suited to digital, and digital truly democratizes that process, as this demonstration proves. Without LuLu, or Lightning Source, or any of the other quality shops (Vistaprint and its ilk are not designed to do high end design work), you’d still be paying megabucks just to get  job set up, and you are left with the question of where to store the 5,000 copies you didn’t sell.

{Thanks again to Zemanta for bringing this up in the related articles tool. Brilliant as usual!}

jeff@jefflazerus.com