Upsdide down marketing approach of the day award goes to:
Here’s a review from Larry Dignan at ZDnet, courtesy of my real world friends at Liquid Media SW.
MY take is that the VoiceTouch platform turns the traditional model on its head by putting ALL the control in your hands, as a consumer. One-eighty. Backwards. Upside down. Inside-out. Consumer controlled marketing is a big, big change. Marketers don’t want Consumer control. Consumers do. Consumers spend. In the blog post, Larry Dignan says what we all think:
I’m often skeptical about the location aware thing. Why? I don’t have a compelling urge to let the world know where I am at any given moment. Honestly, who–other than my immediate family–gives a rat’s arse whether I’m in Philly, San Francisco or New York. Every once in a while broadcasting my location matters, but not all that often. Bottom line: If I’m going to become Mr. Geotargeting I want something in return–better service or a helpful, but not annoying tip. That’s the trade-off for me. And right now I’m not all that sure I need to know the latest buzz and news within 1,000 feet of me–sounds like an invitation for more targeted ads and spam.
Emphasis mine. And, I couldn’t agree more. This is what social networking does so well and why it is the holy grail: the user controls what happens. Roger points that out in his facebook example. Also why Google was so successful. Even thought they have ads, they aren’t being rammed down your throat, and they are usually within your realm of interest.
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