A rare cohesive and and cogent argument with hopefulness, new and improved: NOW WITH FEWER TYPOS!
Image via Wikipedia A semi-anonymous person commented on the blog regarding printing and prepress job trends recently, and since it wasn’t a spammer, I went to their website. If you haven’t already, check out the link. What I saw shocked and amazed me, for some reason. They had an ad for their Google AdWords service! [...]
Image by Liutao via Flickr If I didn’t do variable data printing for a living, I would probably be more impressed by the Lexus ad disguised as a magazine called “mine”. Still don’t like the enforced hipness with the lowercase, call me a curmudgeon. Unlike the first edition, they got this one formatted correctly, having [...]
Also posted in Marketing, Printing | Tagged Experiments |
Not everyone agrees on the definition of “on-demand”. They’re all right, AND they’re all wrong, too. How many ways can you make change for a dollar? The phrase “on demand” is pretty self explanatory. Software makers use it, video services use it. Even “print on demand” has been pretty much lumped into the book publishing [...]
Please for the love of god keep in mind that this blog is completely my opinion. I really respect and admire the effort Lexus and their marketing/advertising people have put in over the years to create a truly personalized experience for customers and prospects alike. They’ve done some really creative things, things which even I [...]
Also posted in Marketing, Printing | Tagged Experiments |
According to a study by Bredin Business Information (BBI) (from an article in Marketing Charts), marketers are spending too much on channels that their audience doesn’t care about, and not enough on channels they like. The article says that marketers are putting their most of their eggs in the online basket, but the way SMBs [...]
By jlazerus | Published:
February 19, 2009
First, it’s going away from magazines. No surprise there. According to MarketingCharts.com, 62% of marketers plan to increase spending in their online marketing budgets. Money is going away from print, and going to online. This is a trend we’ve been seeing for the past two years at least. Marketers are getting better results for less [...]
By jlazerus | Published:
January 23, 2009
This screen grab speaks for itself: It says “we’re going give them away” as an example of correct grammar. As Bart Simpson would say, “the ironing is delicious!” Image via Wikipedia
By jlazerus | Published:
January 23, 2009
So, I get this genius idea to start using the web for promoting my employer. I remember Facebook. Open my page, and see a link on the page (somewhere, I forget) for “Advertising”. I go there. In the tabs on the advertising page, I see something called “Lexicon”. I like big words, so I click [...]
By jlazerus | Published:
December 30, 2008
Image by DavidErickson via Flickr In November 2008, BtoB Magazine, a magazine for marketing strategists, did an exclusive survey of marketing executives. The results were reported in their December issue. Among the results are some encouraging numbers for vendors to the industry. According to the article’s author Kate Maddox, of 211 b-to-b marketing professionals, 31% [...]
