Category Archives: Marketing Spending

Convincing CSRs to “sell”

This is an interesting discussion on Manager Tools: IMO, a CSR can, and (maybe?) is, obligated to treat every customer contact as an opportunity to upsell/cros-sell. But then, I’m into marketing, so what do I know re: sales? And they can be compensated accordingly. Not cold-calling or hardcore selling, but simply providing addt’l information to [...]

Also posted in Employment Issues, Marketing, Printing | Tagged | Leave a comment

Boomers need different marketing

No surprise there, but as everyone knows, this segment (Americans between 44-64) has the most money and the most power. Their decisions affect everyone. The marketing community is now compelled to find a new way to communicate with them. Apparently word of mouth advertising is important to these people. The important part is at the [...]

Posted in Marketing Spending | Tagged | Leave a comment
  • Enter your email address:

    Delivered by FeedBurner

Bear