Marketing has long been the platform of choice for $#!t-shovelers, wise-crackers, pseudo-scientists, bs-artists, hucksters, shysters, and so on. I believe the Post 9-11, post-internet-boom, “social media” era has upended a large rock under which these people have been hiding, crawling, secretly practicing their weasel words, inventing new ones, creating verbs out of nouns and vice [...]
By jlazerus | Published:
February 20, 2009
Image by technokitten via Flickr Is it wrong for me to be such a fan of this person? Wow! Jeff, thanks so much for your support! You know, I met Seth Godin this week, I have a page on my site: /sethgodin.php I must say, he has been very helpful, he even mentioned me in [...]
By jlazerus | Published:
January 23, 2009
This screen grab speaks for itself: It says “we’re going give them away” as an example of correct grammar. As Bart Simpson would say, “the ironing is delicious!” Image via Wikipedia
By jlazerus | Published:
January 23, 2009
So, I get this genius idea to start using the web for promoting my employer. I remember Facebook. Open my page, and see a link on the page (somewhere, I forget) for “Advertising”. I go there. In the tabs on the advertising page, I see something called “Lexicon”. I like big words, so I click [...]
By jlazerus | Published:
December 30, 2008
Image by DavidErickson via Flickr In November 2008, BtoB Magazine, a magazine for marketing strategists, did an exclusive survey of marketing executives. The results were reported in their December issue. Among the results are some encouraging numbers for vendors to the industry. According to the article’s author Kate Maddox, of 211 b-to-b marketing professionals, 31% [...]
By jlazerus | Published:
November 30, 2008
Well, I finally figured out the way to capture blog readers: mention their company in your post. Since I blogged about Network Solutions the other day, I saw on my Google Analytics page that the person from Arlington, VA, (HELLO ARLINGTON!!! WOOHOO!) did a search for the phrase “network solutions”, found my post, and then [...]
Also posted in Blogs, Bloggers and Blogging, Experiments | Tagged blog, bloggery, blogging, blooger, Denver Post, Experiments, Google Analytics, market research, metablog, Mom, Network Solutions, SEO, Seth Godin, Twitter |
By jlazerus | Published:
August 23, 2008
Image via Wikipedia The first stage of this battle has already passed. Legions of highly paid, highly skilled psychological warriors have been attacking our minds for the past hundred years or more. They number in the thousands, are trained and molded for this fight, like Orcs, for many many years at prestigious Universities; and later [...]
Posted in Marketing | Tagged Experiments |
By jlazerus | Published:
August 15, 2008
Image via Wikipedia This post is very much “off the cuff”, not really a review of Mark Penn‘s 2008 book “Microtrends.” Penn describes a couple of things that are important to marketers going forward. From the introduction, which by the way, is the best essay in the whole book, talking about choices: iPods are popular [...]
By jlazerus | Published:
August 13, 2008
Upsdide down marketing approach of the day award goes to: Fire Eagle! Here’s a review from Larry Dignan at ZDnet, courtesy of my real world friends at Liquid Media SW. MY take is that the VoiceTouch platform turns the traditional model on its head by putting ALL the control in your hands, as a consumer. [...]
