Image via Wikipedia Not dying so much as really sick Someone commented on a previous post about Prepress job trends saying they thought physical printing is breathing its last. At first, I was going to say I agree. Then I actually thought about it, and I can say that I strongly disagree. No question, there [...]
Not everyone agrees on the definition of “on-demand”. They’re all right, AND they’re all wrong, too. How many ways can you make change for a dollar? The phrase “on demand” is pretty self explanatory. Software makers use it, video services use it. Even “print on demand” has been pretty much lumped into the book publishing [...]
Please for the love of god keep in mind that this blog is completely my opinion. I really respect and admire the effort Lexus and their marketing/advertising people have put in over the years to create a truly personalized experience for customers and prospects alike. They’ve done some really creative things, things which even I [...]
By jlazerus | Published:
February 27, 2009
Image by MonkeyBoy69 via Flickr It seems from the chart below that jobs with the phrase “Digital Printing” in the job description (being precise here) were definitely trending up, even ignoring the anomalous spike in Summer ’07. Of course, the trend has turned down now. The situation for prepress jobs is far more dismal, as [...]
By jlazerus | Published:
January 3, 2009
Harvesting wheat, not customers Great post by DJ Dunkerly at Prepress Pilgrim. I’m looking forward to the next part. Two things come to mind for me here. First, its not a gigantic leap, skillwise, for a good prepress operator to take other tasks like IT. Successful prepress operators are very data oriented, as opposed to [...]
By jlazerus | Published:
December 30, 2008
Image by DavidErickson via Flickr In November 2008, BtoB Magazine, a magazine for marketing strategists, did an exclusive survey of marketing executives. The results were reported in their December issue. Among the results are some encouraging numbers for vendors to the industry. According to the article’s author Kate Maddox, of 211 b-to-b marketing professionals, 31% [...]
By jlazerus | Published:
December 22, 2008
Image by MShades via Flickr So, I’m reading the always amusing PrintCEO blog, and almost had to re-swallow my lunch in reaction to the cloying, rose-colored insanity that I tripped over. Check it out, if you dare, by clicking this. Here’s the comment I did not reply with, but wanted to. Before a chorus of [...]
Posted in Printing | Tagged advertising, Business, Business and Economy, Directories, Experiments, Horse and buggy, Industry, Newspaper, Print, Publishers, Typewriter |
By jlazerus | Published:
December 13, 2008
Image via Wikipedia Check out this genius idea: When I first saw it, I didn’t know what to say. I’d love to see the results, and I’d love to see a scientific study of this. From the printer’s perspective: Digital printing is now approaching offset quality in a lot of ways. Book printing is especially [...]
Posted in Printing | Tagged Book Printing, Commercial Printing, digital printing, Experiments, Graphic Design, Lightning Source, Lulu, Printing, Products, Publishing and Printing, Vistaprint, Zemanta |
By jlazerus | Published:
August 12, 2008
This is an interesting discussion on Manager Tools: IMO, a CSR can, and (maybe?) is, obligated to treat every customer contact as an opportunity to upsell/cros-sell. But then, I’m into marketing, so what do I know re: sales? And they can be compensated accordingly. Not cold-calling or hardcore selling, but simply providing addt’l information to [...]
prepress Job Trends prepress jobs
