By jlazerus | Published:
February 9, 2011
At last! I have found something on the Internest that is truly free! Oh, wait, no, that’s wrong.
By jlazerus | Published:
January 23, 2010
In which Lazerus describes an incredible David vs. Goliath story, and how freedom of the press could actually cost you $300,000 in legal fees.
By jlazerus | Published:
October 10, 2009
Prepress employment is going away, and it’s being replaced by the content creation side. Not only are content creators doing more of the prepress part of the job, but automated systems are also replacing human beings in the workplace. Yes, a robot has taken my job. Seeing this was kind of a shocker for me. [...]
Not everyone agrees on the definition of “on-demand”. They’re all right, AND they’re all wrong, too. How many ways can you make change for a dollar? The phrase “on demand” is pretty self explanatory. Software makers use it, video services use it. Even “print on demand” has been pretty much lumped into the book publishing [...]
According to a study by Bredin Business Information (BBI) (from an article in Marketing Charts), marketers are spending too much on channels that their audience doesn’t care about, and not enough on channels they like. The article says that marketers are putting their most of their eggs in the online basket, but the way SMBs [...]
By jlazerus | Published:
February 27, 2009
Image by MonkeyBoy69 via Flickr It seems from the chart below that jobs with the phrase “Digital Printing” in the job description (being precise here) were definitely trending up, even ignoring the anomalous spike in Summer ’07. Of course, the trend has turned down now. The situation for prepress jobs is far more dismal, as [...]
By jlazerus | Published:
January 23, 2009
So, I get this genius idea to start using the web for promoting my employer. I remember Facebook. Open my page, and see a link on the page (somewhere, I forget) for “Advertising”. I go there. In the tabs on the advertising page, I see something called “Lexicon”. I like big words, so I click [...]
By jlazerus | Published:
December 30, 2008
Image by DavidErickson via Flickr In November 2008, BtoB Magazine, a magazine for marketing strategists, did an exclusive survey of marketing executives. The results were reported in their December issue. Among the results are some encouraging numbers for vendors to the industry. According to the article’s author Kate Maddox, of 211 b-to-b marketing professionals, 31% [...]
By jlazerus | Published:
December 22, 2008
Image by MShades via Flickr So, I’m reading the always amusing PrintCEO blog, and almost had to re-swallow my lunch in reaction to the cloying, rose-colored insanity that I tripped over. Check it out, if you dare, by clicking this. Here’s the comment I did not reply with, but wanted to. Before a chorus of [...]
