Tag Archives: direct marketing

Marketing Money is Going to the Wrong Places

By Jeff Lazerus | Published: April 9, 2009

According to a study by Bredin Business Information (BBI) (from an article in Marketing Charts), marketers are spending too much on channels that their audience doesn’t care about, and not enough on channels they like.
The article says that marketers are putting their most of their eggs in the online basket, but the way SMBs want [...]

Posted in Marketing, Marketing Spending | Also tagged , , , , , , | 3 Comments

Marketing Spending in 2009: Where’s the Money Going?

By Jeff Lazerus | Published: December 30, 2008

Image by DavidErickson via Flickr

In November 2008, BtoB Magazine, a magazine for marketing strategists, did an exclusive survey of marketing executives. The results were reported in their December issue. Among the results are some encouraging numbers for vendors to the industry.
According to the article’s author Kate Maddox, of 211 b-to-b marketing professionals, 31% plan to [...]

Posted in Marketing, Marketing Spending, Printing | Also tagged , , , , , , | 32 Comments

ChaCha “circling the drain”?

By Jeff Lazerus | Published: August 5, 2008

I read this post on TechCrunch about ChaCha. We’ve been studying them recently, especially after they got a deal from CocaCola to deliver event specific ads. It is apparent now to me that ChaCha HAD to change their strategy. Instead of using the technology to do guided search, now they are aiming for a direct [...]

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  • My name is Jeff Lazerus and my professional experience includes marketing, graphic design, prepress and prepress management; variable data printing and digital printing management.
    This blog is my personal portal for online experimentation. I write about creating your own space on the web, new marketing technology, the print business, and metablogs. Opinions are my own, and I hope someone else's as well.Contact me: jeff@jefflazerus.com




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