According to a study by Bredin Business Information (BBI) (from an article in Marketing Charts), marketers are spending too much on channels that their audience doesn’t care about, and not enough on channels they like. The article says that marketers are putting their most of their eggs in the online basket, but the way SMBs [...]
About me
My name is Jeff Lazerus and my professional experience includes marketing, graphic design, prepress and prepress management; variable data printing and digital printing management. This blog is my personal portal for online experimentation. I write about creating your own space on the web, new marketing technology, the print business, and metablogs. Opinions are my own, and I hope someone else's as well. Contact me: jeff@jefflazerus.com-
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