Tag Archives: Marketing

How to Make a Blog on WordPress using Network Solutions

1- Buy a domain name (like www.jefflazerus.com) 2- Buy a hosting account on Network Solutions 3- Install WordPress out of the “Tools” panel in your account manager area 4- Login and post, but don’t expect it to work the same each time, and always expect some new useless (?) upgrade from WordPress at random times. [...]

Posted in Blogs, Bloggers and Blogging, Experiments | Also tagged , , , , , , , , | 7 Comments

New Media is Replacing Old Media: DON’T JUST SIT THERE, GET ON IT!

A rare cohesive and and cogent argument with hopefulness, new and improved: NOW WITH FEWER TYPOS!

Posted in Marketing, Marketing Spending, Printing | Also tagged , | 2 Comments

How Printers can Integrate New Media

Image via Wikipedia A semi-anonymous person commented on the blog regarding printing and prepress job trends recently, and since it wasn’t a spammer, I went to their website. If you haven’t already, check out the link. What I saw shocked and amazed me, for some reason. They had an ad for their Google AdWords service! [...]

Posted in Marketing, Marketing Spending, Printing | Also tagged | 6 Comments

What Do You Mean by “On Demand”?

Not everyone agrees on the definition of “on-demand”. They’re all right, AND they’re all wrong, too. How many ways can you make change for a dollar? The phrase “on demand” is pretty self explanatory. Software makers use it, video services use it. Even “print on demand” has been pretty much lumped into the book publishing [...]

Posted in Marketing, Marketing Spending, Printing | Also tagged , , , , , , , | 1 Comment

Marketing Money is Going to the Wrong Places

According to a study by Bredin Business Information (BBI) (from an article in Marketing Charts), marketers are spending too much on channels that their audience doesn’t care about, and not enough on channels they like. The article says that marketers are putting their most of their eggs in the online basket, but the way SMBs [...]

Posted in Marketing, Marketing Spending | Also tagged , , , , , , | 3 Comments

A New Era of Marketing Gobbledygook

Marketing has long been the platform of choice for $#!t-shovelers, wise-crackers, pseudo-scientists, bs-artists, hucksters, shysters, and so on. I believe the Post 9-11, post-internet-boom, “social media” era has upended a large rock under which these people have been hiding, crawling, secretly practicing their weasel words, inventing new ones, creating verbs out of nouns and vice [...]

Posted in Marketing | Also tagged , , , , , , | 1 Comment

Marketing Spending in 2009: Where’s the Money Going?

Image by DavidErickson via Flickr In November 2008, BtoB Magazine, a magazine for marketing strategists, did an exclusive survey of marketing executives. The results were reported in their December issue. Among the results are some encouraging numbers for vendors to the industry. According to the article’s author Kate Maddox, of 211 b-to-b marketing professionals, 31% [...]

Posted in Marketing, Marketing Spending, Printing | Also tagged , , , , , , | 31 Comments

Boomers need different marketing

No surprise there, but as everyone knows, this segment (Americans between 44-64) has the most money and the most power. Their decisions affect everyone. The marketing community is now compelled to find a new way to communicate with them. Apparently word of mouth advertising is important to these people. The important part is at the [...]

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