- Harvesting wheat, not customers
Great post by DJ Dunkerly at Prepress Pilgrim. I’m looking forward to the next part.
Two things come to mind for me here. First, its not a gigantic leap, skillwise, for a good prepress operator to take other tasks like IT. Successful prepress operators are very data oriented, as opposed to object oriented or idea oriented. This skillset is the same for those in IT. I’m not saying that we are data oriented to the exclusion of the other two, but good prepress people are strong in that skill area.
Second, we are now using the internet and networking in general to accomplish day to day tasks anyway; things like file transfer, proofing, and basic communication think email. In web to print and digital printing (my own gig) almost the entire process exists on remote servers accessed over the net. Harvesting customers using AdWords seems like just another extension of the already heavily “internet focused” effort that prepress work finds its home.